3 Nov 2011
Queenstown and the Southern Lakes have been named Lonely Planet’s top 10 regions to visit in 2012. Lake Wanaka, Fiordland and Queenstown are number 8 on list of The Lonely Planet Best in Travel 2012 Guide.
This exciting announcement will enhance the exposure of New Zealand’s beautiful scenery in the South Island, and is the only New Zealand district in the book. Tony Everitt Destination Queenstown CEO said recognition on a global scale is expected from the book which lists the best journeys, destinations and experiences for 2012. He also said that it is “priceless” being associated with such a highly regarded travel book, and will enthuse tourists to visit these regions.
Sarah Bennett the Lonely Planet spokesperson in New Zealand was hardly surprised at the announcement. “Jaw dropping, breathtaking, stunning and exhilarating” are all words that are overused in the tourism industry she said, but the regions mentioned in the Lonely Planet book deserve all the credit.
Queenstown, Wanaka and the Southern Lakes are known for the wide variety of activities in both winter and summer including skiing, water sports, golf, biking, tramping and of course the scenery. The culture of these areas including fine dining with award winning restaurants and wineries are also credited to this achievement.
It’s known that the Lonely Planet books have huge pulling power, which should not be underestimated. Many travelers adopt the recommendations and advice in the Lonely Planet books which proves the brands popularity and loyalty. Lisa Sadler, Destination Fiordland manager thinks it is superb that Fiordland has been named in the top 10.
James Helmore the Lake Wanaka General Manager is also proud of the achievement, stating “this will considerably enhance our profile”, with Wanaka and Southern Lakes having the “ultimate alpine experience” that will attract many international travelers who read Lonely Planet. This is an achievement that New Zealand can truly be proud of. The Rugby World Cup held in New Zealand recently has already had some rave reviews about the ‘kiwi’ experience; this can only enhance New Zealand’s sterling international reputation.